I’ve spent over a decade helping people improve their health, performance, and body composition.

For five years, I worked with Ultimate Performance, coaching clients and co-writing two books on diet and exercise.

Alongside my coaching, I also work as a Quality & Innovation consultant, contributing to projects focused on:

That work feeds directly into how I coach - researching, testing, and integrating what works with my clients.

Over thousands of sessions, these principles have consistently delivered the best results:

Assess, don’t assume
Data - not guesswork - guides decisions.

Build, don’t break
Start from what’s realistic, then raise the bar.

Every rep counts
Execution matters. Quality, intent, and focus turn effort into results.

Progress over process
There’s no single right way - only what works for the individual.

Educate to empower
Understanding why leads to better long-term outcomes.

If you’d like to learn more about how I can help with your goals, you can arrange a consultation - in person or online - via the button below.